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Research papers

Where does quality in research begin?

The main premise put forth in this paper is that most problems related to research quality in fact come from within the profession. As a result, the research profession must accept total responsibility for research which is less than top quality. The...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: David Smith
Company: Molson Coors
August 1, 1975
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Citation

Smith, D. (1975a, August 01). Where does quality in research begin?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/where-does-quality-in-research-begin-


Research papers

Some remarks about choice analysis (French)

This paper has the mere ambition to bring users of data analysis to perceive some of their problems in terms of order processing or better in terms of preferences processing. In this way, we will try, in a first part, to give some points about...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Jean Luis Brousse
August 1, 1975
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Citation

Brousse, J. . (1975a, August 01). Some remarks about choice analysis (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/some-remarks-about-choice-analysis-french-


Research papers

In-store designs

For in-store designs one has to define a standard of measurement. In most cases it is no use to design something with the use of only one store. It is preferable to use a reasonable number of stores. Great attention should be paid to the unsolvable...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: Benno Stoppelman
August 1, 1975
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Citation

Stoppelman, B. (1975a, August 01). In-store designs. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/in-store-designs


Research papers

Some problems associated with the use of multidimensional scaling

The object of the present paper is to conduct an overview of the main problems associated with the use of multidimensional scaling analysis in marketing, in order to: 1. Recognise their essential dimensions; 2. Present an account of the elements of...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Bernard Dubois, Yves Evrard
August 1, 1975
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Citation

Dubois and Evrard (1975a, August 01). Some problems associated with the use of multidimensional scaling. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/some-problems-associated-with-the-use-of-multidimensional-scaling


Research papers

Improving the efficiency of sample surveys in industrial markets

This paper is about some of the practical problems, and opportunities, of quantitative research in non-domestic markets. It deals with day-to-day questions of universe definitions, sampling frames, sample sizes and fractions, grossing up to universe...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Andrew Robert McIntosh
August 1, 1975
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Citation

McIntosh, A. R. (1975a, August 01). Improving the efficiency of sample surveys in industrial markets. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/improving-the-efficiency-of-sample-surveys-in-industrial-markets


Research papers

Quality control using exclusive interviewers

The paper starts from the standpoint that most of the recent literature on fieldwork organisation and quality control is concerned with the conventional field force consisting of a comparatively large number of freelance interviewers dispersed...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Ian Jarvis
Company: Burke, Inc.
August 1, 1975
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Citation

Jarvis, I. (1975a, August 01). Quality control using exclusive interviewers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/quality-control-using-exclusive-interviewers


Research papers

Range and assortment policies

The result of this examination of the formation of range and assortment policies is to emphasise the variety of the factors that may be involved. There is a danger of advancing too fast to the stage of model-building. Where the problem is not a...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: Patrick McAnally
August 1, 1975
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Citation

McAnally, P. (1975a, August 01). Range and assortment policies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/range-and-assortment-policies


Research papers

Some problems associated with the use of multidimensional scaling (French)

The object of the present paper is to conduct an overview of the main problems associated with the use of multidimensional scaling analysis in marketing, in order to: 1. Recognise their essential dimensions; 2. Present an account of the elements of...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Bernard Dubois, Yves Evrard
August 1, 1975
×

Citation

Dubois and Evrard (1975a, August 01). Some problems associated with the use of multidimensional scaling (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/some-problems-associated-with-the-use-of-multidimensional-scaling-french-


Research papers

Attitude surveys in family planning

The purpose of this paper is to spotlight the amount of research efforts spent in India during the last twenty years in the area of knowledge, attitude and practice regarding family planning. Attempt has been made to examine the concentration of...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Devendra Nath Saksena
August 1, 1975
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Citation

Saksena, D. N. (1975a, August 01). Attitude surveys in family planning. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/attitude-surveys-in-family-planning